Here’s an internal commercial I shot for PUMA. Directed by Nick Corirossi. This was all put together with a mostly-FSU crew over the course of three days, spanning all over LA. Nick and I decided to hit this kind of 90s grunge nostalgia look, with bright colors in run down places, not quite “real” grit, but the kind that we remember and love.
Shot on the Canon 7d with several different DIY filmmaking solutions: a zipline camera made of L brackets from Home Depot, a steadicam rig with inverter for those cool low angle shots, and a bike cam rig built out of various pieces of grip gear that my gaffer and I came up with. We had an anamorphic adapter (which ended up not really working the way we’d hoped), an old Chinese 80mm-250mm zoom, an 11-15mm Canon zoom, the 7d 18-135mm stock zoom, and a lensbaby for some effects.
Here’s a show we could not have done with any other camera than the 7d or something of a similar form factor. We shot 75-80 setups/day, used tons of slow motion, and did it relatively guerrilla style. We had a crew of about 15 or 20, I believe, and we had to MOVE in order to make the day. Its light weight and low profile made this thing happen.
Something you’ll notice a lot of is the jellocam effect. Nick and I really like the way this looks for the really long lens stuff, so we decided to embrace it and shoot pretty much the whole thing handheld. Even though the image jiggles visibly, I don’t regret the decision. It’s a great effect — but couldn’t really work on a project that didn’t allow for “grit” mistakes.
Prod. Jesse Ehman
Dir. Nick Corirossi
Cine. Aaron Scott Moorhead
1AD Colin Duffy
Gaffer Elias Gonzales
1AC Alex Smith